In a market sector fraught with competition, Nicolites has announced that it is the only online retailer of electronic cigarettes to offer a full lifetime warranty on all of their products.
Alongside this warranty, Nicolites offers its customers complimentary replacement parts should they find that their product is faulty or not performing as it should. As Managing Director Nikhil Nathwari explains, this is an approach that is rarely undertaken by other large electronic cigarette merchants.
?We want to ensure that if a customer buys one of our e cigarette starter kits it remains a one-off purchase. We?ve had cases in the past where customers have dropped their brand new electric cigarette product in the sink by accident and we?ve sent out a replacement battery straightaway. We want consumers to feel valued and we know it?s this commitment to aftersales care that sets us apart from the masses.?
Birju Pujara, the Sales and Marketing Manager at the company, also thinks that hundreds of other online retailers competing to cash in on the new-found demand for e cigarettes are failing to provide their customers with such an unrivalled level of service.
?The whole electronic cigarette experience is based around trust. Consumers need to feel they can trust our products and we want to inspire complete confidence in everything we sell by offering on-going support once they?ve made the initial purchase.?
Nicolites is now the leading and most widely available brand of electric cigarette in the UK; they have formed business partnerships with many of the largest retailers to bring these wonderful innovations right on to the doorstep of every person in the country. Established in late 2007, Nicolites has grown into a multi-million pound company with international distribution networks and continues to grow at a phenomenal rate.
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