Paisley, the Portuguese Water Dog, is making her way into maurices stores this holiday season.
The national fashion retailer welcomes her as a warm, fuzzy way for people to join in the fight against cancer. The adorable plush toy costs $ 5, and maurices will contribute a minimum of $ 2.50 from each sale to the American Cancer Society to support its mission of saving lives by helping people stay well, helping people get well, by finding cures and by fighting back against cancer.
"Cancer affects so many of our customers and associates," said Vivian Behrens, senior vice president and chief marketing officer, maurices. "So, we want to help support the American Cancer Society, which does so much to help them. The limited edition holiday plush toy has become a customer favorite, and we think people will fall in love with Paisley."
Through this year's effort, maurices hopes to raise $ 125,000 for the American Cancer Society. Together with customers and associates, dressbarn, inc., which wholly owns maurices, has proudly contributed more than $ 5.5 million to the Society over the past seven years for its local and national initiatives to help save lives.
"We are most appreciative of the ongoing support from maurices and its customers," said Scott Bennett, national vice president of marketing, American Cancer Society. "The money raised through this promotion will help the Society further its vision of a world with less cancer and more birthdays."
In addition to raising funds, maurices stores nationwide will donate more than 3,000 Paisleys to local hospitals for children who are fighting serious illnesses. Paisley, who wears a fashionable knit scarf, will be available in more than 730 maurices stores nationwide from November 14, 2009, through January 31, 2010, or while supplies last.
For cancer information or to learn more about the American Cancer Society and its work, please call 1-800-227-2345 or visit cancer.org.
About maurices
maurices inspires young women to find their style, with adorable, affordable fashions in sizes 1-24. Whether it's jeans or jewelry, maurices offers everything a girl needs to fill her closet with the latest trends. From loungewear to office wear, evenings in or out on the town, maurices fits the way women live and work. The community-based fashion retailer has grown to more than 740 locations nationwide since its first store opened in 1931. maurices is wholly owned by dressbarn Inc. (NASDAQ: DBRN).
Browse, Shop, Buy at maurices.com.
Notes to media: To locate and contact the maurices store nearest you, visit the store locator and enter your zipcode.
A high-resolution image of Paisley is available here.
CONTACT: ????
Monica Hendrickson, Marketing Manager
218-725-3098
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