BRANDedTRAY Named Activation Partner for SHOWTIME Southern 500 NASCAR Race

Greenwich, CT (PRWEB) May 7, 2010

This week the title sponsor of the NASCAR Southern 500, SHOWTIME, is teaming up with sponsored in-venue food and beverage tray producers, BRANDed, to deepen their connection to NASCAR and its committed fan base.

As part of the ?activation matrix? for the NASCAR race, BRANDed?s sponsored in-venue food and beverage trays will serve to mobilize their message across the marketing mix.

In fact, according to a study conducted by Sponsorship Research International (SRi), BRANDedTRAY demonstrated a more than 15% greater net awareness than signage and almost 40% greater awareness than in-game promotions when comparing relative effectiveness amongst sport fans.

?We?re excited to help SHOWTIME bring their peripheral marketing message right into the hands of NASCAR fans,? explains BRANDedTRAY President, Bob Zaccardo.

In addition, BRANDed will be hitting the pavement with promotional displays giving away free collectable BRANDedTRAYs.

?One fan will win the trophy replica; some will receive free DVDs; all will receive the collectable trays,? says BRANDedTRAY Senior Vice President, Tom Flynn.

For more information, download BRANDedTRAY?s media kit from their NEWS + PRESS page.

ABOUT BRANDedTRAY

BRANDedTRAY produces high-quality sponsored food and beverage trays provided free during concession stand purchases at sports and entertainment events in participating stadia, arenas and race tracks. BRANDedTRAY is currently the approved food/beverage serving tray of MLB, NFL, NBA, NHL, MLS, NCAA and NASCAR.

Get more information about how BRANDEedTRAY is pioneering sponsored in-venue trays as a platform for sampling campaigns, text-to-win, couponing, 2D barcode promotions, and more by downloading BRANDedTRAY?s media kit at: http://www.brandedtray.com/media.

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Torco Race Fuels Launches Powerful Interactive Racing Website

Scottsdale, AZ (PRWEB) June 1, 2010

On June 1st Torco Race Fuels launched its powerful "The Choice of Champions" campaign emphasizing Torco's commitment to deliver every ounce of horsepower your engine has to offer. Torco's owner and long time racer, Dana Feather, says "It's all about winning!"

Torco Race Fuels are designed with one thing in mind - winning!

This action packed and interactive website http://www.torcoracefuel.net appeals to racers of performance race cars, street cars, motorcycles, watercraft, or ATVs - carbureted, injected, turbo'd or blown. It is the most interactive website in the industry and allows racers to purchase key products right over the web. It also points customers to its impressive dealer network.

Another well packaged feature is Torco's campaign to attract new dealers to join the fastest growing high performance dealer team in the industry. Torco's new dealer inquiry feature is user friendly.

Torco's website now displays Team Torco's impressive Automotive Factory Teams and Power Sports Factory Teams. For over 50 years Torco has been the Choice of Champions!

In addition to Torco's legendary race fuel and advanced lubricants, Torco Accelerator has received an impressive reception from racers around the globe. Torco Accelerator allows you to economically boost your octane to 95, 102 or a whopping 105. Torco Accelerator is race fuel concentrate. It's unleaded and it won't harm sensitive 02 sensors or catalytic converters.

Key products available on Torco's website include Torco Race Fuels, Torco Accelerator, Torco Advanced Lubricants, and Torco Gear.

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