ZACHARY: BRANDedTRAY

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Saturday, 28 January 2012

BRANDedTRAY & Kraft Foods Partner to Offer NCAA Fans a "Brand Experience"

Greenwich, CT (PRWEB) March 15, 2010

BRANDed, LLC, a sponsored food tray producer, is partnering with the WHEAT THINS brand to produce the first campaign of its kind for NCAA? March Madness?.

During this month?s NCAA March Madness, Kraft Foods? Wheat Thins brand has teamed up with sponsored in-venue food and beverage tray producers, BRANDedTRAY?, to provide fans with more than exposure to out-of-home advertising, by offering fans a "brand experience."

According to a recent consumer research study conducted by Sponsorship Research International (SRi), BRANDedTRAY has demonstrated a more than 15% greater net awareness than in-stadium signage, and almost 40% greater awareness than in-game promotions. ?Our product works,?? reports BRANDed TRAY Senior Vice President, Tom Flynn. ??more than 80% of fans recall our trays and the messages on them. You just can?t say that about other in-venue media.?

BRANDedTRAY?s will be featured in 18 NCAA March Madness Men?s and Women?s basketball venues with a combined attendance estimated at 1.7 million.

?We?ve run sample campaigns before,?? says Kraft Foods Brand Marketing Director, Michael Tilley, ??but with BRANDed TRAY?s help, we?re thrilled with this opportunity to delight people with Wheat Thins in a new and unexpected place. And, it reinforces our effort to showcase Wheat Thins as a delicious snack with toasted whole grain crunch.?

?We?re putting brands in their hands?,? explains Thomas Piccolo, VP of BRANDed, ??and in this case, a tasty one, at that.?

Learn more about BRANDedTRAY online, and get their media kit on their NEWS + PRESS page.

About BRANDedTRAY

BRANDedTRAY produces high-quality sponsored food and beverage trays provided free during concession stand purchases at sports and entertainment events in participating stadia, arenas and race tracks. BRANDedTRAY is currently the approved tray of MLB, NFL, NBA, NHL, MLS, NCAA and NASCAR.

Get more information about BRANDEedTRAY and their pioneering text-to-win, couponing and 2D barcode promotions by downloading BRANDedTRAY?s media kit at: brandedtray.com/media/ and/or fan BRANDed on Facebook.

About Kraft Foods

The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $ 50 billion, the combined company is the world?s second largest food company, making delicious products for billions of consumers in more than 160 countries. The combined company's portfolio includes 11 iconic brands with revenues exceeding $ 1 billion ? Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70+ brands generate annual revenues of more than $ 100 million. Kraft Foods (http://www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

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BRANDedTRAY Named Activation Partner for SHOWTIME Southern 500 NASCAR Race

Greenwich, CT (PRWEB) May 7, 2010

This week the title sponsor of the NASCAR Southern 500, SHOWTIME, is teaming up with sponsored in-venue food and beverage tray producers, BRANDed, to deepen their connection to NASCAR and its committed fan base.

As part of the ?activation matrix? for the NASCAR race, BRANDed?s sponsored in-venue food and beverage trays will serve to mobilize their message across the marketing mix.

In fact, according to a study conducted by Sponsorship Research International (SRi), BRANDedTRAY demonstrated a more than 15% greater net awareness than signage and almost 40% greater awareness than in-game promotions when comparing relative effectiveness amongst sport fans.

?We?re excited to help SHOWTIME bring their peripheral marketing message right into the hands of NASCAR fans,? explains BRANDedTRAY President, Bob Zaccardo.

In addition, BRANDed will be hitting the pavement with promotional displays giving away free collectable BRANDedTRAYs.

?One fan will win the trophy replica; some will receive free DVDs; all will receive the collectable trays,? says BRANDedTRAY Senior Vice President, Tom Flynn.

For more information, download BRANDedTRAY?s media kit from their NEWS + PRESS page.

ABOUT BRANDedTRAY

BRANDedTRAY produces high-quality sponsored food and beverage trays provided free during concession stand purchases at sports and entertainment events in participating stadia, arenas and race tracks. BRANDedTRAY is currently the approved food/beverage serving tray of MLB, NFL, NBA, NHL, MLS, NCAA and NASCAR.

Get more information about how BRANDEedTRAY is pioneering sponsored in-venue trays as a platform for sampling campaigns, text-to-win, couponing, 2D barcode promotions, and more by downloading BRANDedTRAY?s media kit at: http://www.brandedtray.com/media.

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BRANDedTRAY Teams Up with Kraft Foods to Sponsor Select Fall 2010 NCAA College Football Games

Greenwich, CT (PRWEB) September 10, 2010

This fall, Kraft Foods will sample one of its newest snacks, Wheat Thins Crunch Stix, during select NCAA college football games through a promotion using branded in-venue concession tray producer, BRANDedTRAY.

During this past NCAA? March Madness? tournament, Kraft Foods launched a sports venue sponsorship program with BRANDedTRAY?s innovative concession trays with product samples, social media and coupon offers. The sponsorship was an overwhelming success, distributing 800,000 samples of Wheat Thins snacks through BRANDedTRAY to attendees at the Men?s and Women?s NCAA? March Madness? tournament.

As part of the overall marketing mix, BRANDedTRAY served to ?activate? and increase positive consumer awareness in a meaningful, tangible way. ?The trays were a huge hit with fans?? recalls Thomas Piccolo, VP of BRANDedTRAY - ??we put the Wheat Thins brand right in their hands?.?

?The Wheat Thins brand appeared on the trays in resplendent yellow, reminding fans of the brand's distinctive box, and the product's wheat-based ingredients. At each of the venues, the enhanced brand image from the sponsored trays was inescapable - in the stands, in the aisles, in the walkways and at the concessions stands. Kraft Foods was able to add to the interest and engagement by distributing product samples of two different flavors that had fans offering approval ratings to the concessions workers, and anyone else who would listen. The stage was set for Wheat Thins to 'activate' fans, now that they had recognized the brand, and tasted the product?? explains Tom Flynn, Senior VP at BRANDedTRAY.

This Fall, as part of a new product launch, Wheat Thins Crunch Stix will be promoted and distributed at select home football games at the University of Tennessee, University of Kentucky, Auburn, University of Connecticut, University of Michigan, Ohio State University, University of Texas, and UCLA. The trays will feature a ?text-to-win? contest offering a trip for four (4) to the ?Kraft Fight Hunger Bowl? (http://www.kraftbowl.org), a college football bowl game at AT&T Park in San Francisco on January 9, 2011.

?BRANDedTRAY provides innovative avenues for us to creatively connect with Wheat Thins fans and to enhance their game-time experiences,? said Leslie Waller, Brand Manager, Wheat Thins. ?We look forward to an exciting campaign to help NCAA football fans discover Wheat Thins Crunch Stix and delight them as they?re cheering on their favorite teams.?

?We?re excited about executing another successful performance?? says Flynn. ?The combination of associating sponsors with the highest levels of athletic competition, offering product sampling capabilities, and direct response options make our branded concessions trays a ?must-have? part of any sports sponsorship package?.?

Get more information about BRANDedTRAY and their pioneering text-to-win contest, sweepstakes, couponing and 2D barcode promotions by downloading BRANDedTRAY?s media kit at: http://www.brandedtray.com/media and/or fan BRANDed on Facebook.

About Kraft Foods

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $ 48 billion, the company is the world?s second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $ 1 billion ? Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $ 100 million. Kraft Foods (http://www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

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BRANDedTRAY Provides Multi-Level Sports Sponsorship Opportunities to Cole Muffler

Greenwich, CT (PRWEB) October 26, 2010

Cole Muffler is teaming up with BRANDedTRAYs to sponsor in-venue concession trays during NFL Buffalo Bills games in an effort to gain multi-level market penetration.

While parent Brand, Mavis Tire, continues to sponsor the Yankee?s through BRANDedTRAY, sister Brand, Cole Muffler is gaining multi-level sponsorship by sponsoring NFL team, the Buffalo Bills. Multi-level sponsorships (i.e. sponsoring both an NFL and MLB) is just another way BRANDedTRAY is changing in-venue sponsorship.

According to a recent consumer research study conducted by Sponsorship Research International (SRi), BRANDedTRAY demonstrated a more than 15% greater net awareness than signage and almost 40% greater awareness than in-game promotions. ?Our product works,? reports BRANDed TRAY Senior Vice President, Tom Flynn. ?More than 80% of fans recall our trays and the messages on them. You just can?t say that about other in-venue media.?

The branded trays feature alignment, brake and muffler coupons as well as a Western New York map to Cole Muffler locations to gain cross-sale opportunities and drive foot traffic to centers from NFL fans.

ABOUT BRANDedTRAY

BRANDedTRAY produces high-quality sponsored food and beverage trays provided free during concession stand purchases at sports and entertainment events in participating stadia, arenas and race tracks. BRANDedTRAY is the approved serving tray of MLB, NFL, NBA, NHL, MLS, NCAA and NASCAR.

ABOUT COLE MUFFLER

Founded in 1972, Mavis Discount Tire, is the parent company of Cole Muffler. Together they have been saving customers time and money for almost 50 years. Cole Muffler is a leading dealer of discount tires, mufflers, exhaust, and breaks in the New York area.

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BRANDedTRAY, JAGTAG and History Blur the Line Between Sports Marketing and Interactive

Greenwich, CT (PRWEB) November 13, 2010

One of the UK?s most popular TV series since 1977, "Top Gear", is coming to the History channel. In advance of the Sunday, November 21 premier, History will be sponsoring NASCAR with BRANDedTRAY?s sponsored, in-venue concession trays. The full-color trays will feature JAGTAG?s ultra-versatile 2D barcode system to deliver a multimedia sneak peek at the new series to race fans.

The move further enforces the changing rules of sports sponsorship. Traditional sponsorship opportunities are now being supported by pioneering opportunities that deliver tangible, trackable results to advertisers while positively impacting fan experience.

According to a sports marketing research study published last month by Sponsorship Research International (SRi), BRANDedTRAY demonstrated a more than 15% greater net awareness than signage and almost 40% greater awareness than in-venue promotions. Additionally, 46% of attendees correctly linked the tray sponsor to the BRANDedTRAYs (unaided) and 60% of fans agreed the trays added real value to their experience.

?We?re always thinking about how to offer fans a brand experience and sponsors audience activation,? explains BRANDedTRAY Senior Vice President, Tom Flynn. ?More than 80% of fans recall our trays and the messages on them. You can?t say that about any other in-venue media on the market today.?

The BRANDedTRAYs will be featured the weekend of November 14 at the Kobalt Tools 500, Phoenix International Raceway and November 21 at the Ford 400, Homestead-Miami Speedway races. ?Top Gear? will be premiering the same November 21 weekend on History at 10/9c.

About JAGTAG

Unlike other 2D barcode systems, JAGTAG delivers multimedia to both smart phones and standard phones, without requiring the consumer to download an application prior to use. As a result, JAGTAG can share video, images, music and text with three times more mobile consumers than mobile web dependent media. Anywhere a mobile consumer encounters a JAGTAG, they can use their phone to request and immediately receive multimedia content video, audio, pictures, coupons and text sent to their phone. To learn more, visit http://www.jagtag.com.

About History?s ?Top Gear?

"Top Gear" is bringing its high-adrenaline action entertainment to America. The series tracks the colorful history of the automobile and showcases an offbeat celebration of the art of driving, featuring super-cars, extreme stunts and challenges, car reviews and celebrity interviews, as well as the eccentric adventures of its hosts with Top Gear's customary wit and humor. Hosted by comedian and car buff Adam Ferrara, champion rally and drift racer Tanner Foust and racing analyst Rutledge Wood, "Top Gear" will explore the history of America?one lap at a time. To learn more, visit http://www.history.com/shows/top-gear.

Media Contact:

Thomas Anthony Piccolo

VP, Public Relations

BRANDedTRAY, LLC

Phone: 214-550-3388

Email: thomasapiccolo(at)BRANDedTRAY(dot)com

Online: http://www.brandedtray.com/media/

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BRANDedTRAY Delivers VISA-Sponsored Serving Trays to Super Bowl XLV

Greenwich, CT (PRWEB) February 3, 2011

For a second year, BRANDedTRAY takes to the Super Bowl, this time with VISA.

As one of the most popular sporting events in the world, the Super Bowl, with its associated value and unique demographic profile, provides the perfect opportunity for VISA to leverage its National Football League association via BRANDedTRAY. With over 100,000 fans in attendance, and thousands more in the open end zones and parking lots, BRANDedTRAY(s) will be providing tens of thousands of VISA-sponsored BRANDedTRAYS to promote the brand.

According to a recent consumer research study conducted by Sponsorship Research International (SRi), BRANDedTRAY demonstrated a more than 15% greater net awareness than in-venue billboard signage, and almost 40% greater awareness than In-Game promotions. ?Our product works,? reports BRANDedTRAY?s,Tom Flynn, Senior Vice President of Sales. ?More than 80% of fans recall our trays and the messages on them. You just can?t say that about other in-venue media.?

The trays display the logos of the NFL, Super Bowl XLV and VISA to reinforce fan association between the Super Bowl and VISA, all the while enhancing the fan experience. As consumer research has proven, 2 out of 3 people believe that BRANDedTRAY enhances the game day experience for fans. VISA is able to get inside Cowboys Stadium with the fans to improve their game-day experience, while creating greater relevance for itself with the Super Bowl and the NFL.

ABOUT BRANDedTRAY

BRANDedTRAY produces high-quality, sponsored food and beverage trays provided free during concessions stand purchases at sports and entertainment events in participating stadia, arenas and race tracks. BRANDedTRAY is the approved serving tray of MLB, NFL, NBA, NHL, MLS, NCAA and NASCAR.

Get more information about BRANDedTRAY and their pioneering text-to-win contests, sweepstakes, couponing and 2D barcode promotions by downloading BRANDedTRAY?s media kit at: http://brandedtray.com/resources/media-kit, and ?fan? BRANDed on Facebook.

MEDIA CONTACT:

Thomas Anthony Piccolo

VP, Public Relations

BRANDedTRAY, LLC

Phone: 203-861-7136

Email: thomasapiccolo(at)BRANDedTRAY(dot)com

Online: http://brandedtray.com/category/news/

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SHOWTIME Re-Fuels with BRANDedTRAY for Daytona 500 and Speedweek 2011

Greenwich, CT (PRWEB) February 16, 2011

After the last successful BRANDedTRAY campaign at the SHOWTIME Southern 500, SHOWTIME refuels with BRANDedTRAY at the Daytona International Speedway for Speedweek, including the Budweiser Shootout, Lucas Oil Slick Mist 200, Gatorade Duel, NextEra Energy Resources 250, DRIVE4COPED 300, and the Daytona 500.

Known as the ?Great American Race?,,the Daytona 500 delivers a Speedweek with hundreds of thousands of rabid fans in attendance, making BRANDedTRAY the perfect vehicle for SHOWTIME to promote ?Inside NASCAR?. With a Text To Win Grand Prize to this year?s SHOWTIME SOUTHERN 500, including an all-expense paid VIP trip for 4, SHOWTIME is sure to get the attention of NASCAR fans.

After the independent research by Sponsorship Research International (SRi), BRANDedTRAY proved 475% more effective than in-game promotions at sports venues. ?This research is why companies like SHOWTIME are coming back for more BRANDedTRAY sponsorship programs...?, says BRANDedTRAY President, Bob Zaccardo. He goes on to say, ??BRANDedTRAY gives sponsors, like SHOWTIME, the flexibility to engage and activate in all sports, all over the country.?

ABOUT BRANDedTRAY

BRANDedTRAY produces high-quality, sponsored food and beverage serving trays provided free during concessions stand purchases at sports and entertainment events in participating stadia, arenas and race tracks. BRANDedTRAY is the approved serving tray of MLB/MiLB, NFL, NBA, NHL, MLS, NCAA and NASCAR.

Get more information about BRANDedTRAY and their pioneering Text-To-Win contests, sweepstakes, couponing and 2D barcode promotions by downloading BRANDedTRAY?s media kit at: http://www.brandedtray.com/media, and ?fan? BRANDed on Facebook.

MEDIA CONTACT:

Thomas Anthony Piccolo

VP, Public Relations

BRANDedTRAY, LLC

Phone: 214-550-3388

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