FloorPlanOnline.com Signs Exclusive Virtual Tour Distribution Agreement with the Texas Association of Realtors? for the TourProducer Real Estate Marketing System

Austin, Texas (PRWEB) November 10, 2011

FloorPlanOnline.com, the leading provider of full and self-service floor plan oriented virtual tours for real estate, today announced a partnership agreement with the Texas Association of Realtors? to be the exclusive virtual tour provider for the Association?s member benefit program.

Under the agreement, the Association will provide members with a free ?TourProducer Lite? account. Each virtual tour includes large photos, property details, a flier, and an editable video with music, captions and more. Members can upgrade their account to enhance their tours to a complete single property website tour with 100+ photos, an enhanced video with automated YouTube uploads, enhanced flier/brochure creator with multiple templates & automated QR codes, and more. Tours work on any device, including the iPad, making it a powerful listing tool.

Paid subscribers can also add floor plans to any tour, either through the floor plan clean-up service (for drawings, sketches or architectural plans), or through the floor plan creation service, where FloorPlanOnline creates a plan onsite. Full service floor plans are available in most parts of Texas. Tours and related content can be linked to an agent?s website, as well as the MLS, Realtor.com?, YouTube, and even an agent?s Facebook business page.

?We are very pleased to be part of the member benefit program for the Texas Association of Realtors?,? said Kris Cone, CEO of FloorPlanOnline.com. ?Texas real state is still going strong, unlike many other parts of the country. Our new subscription program will enable us to serve markets in Texas where we were previously unable to provide our products. What makes us unique is our ability to add a floor plan to any listing as the need arises. Multiple research studies confirm that buyers want to see floor plans as they are shopping online, that floor plans drive more interest in properties, and that floor plans can increase listing agent commissions. Floor plans also facilitate sales ? several agents have sold properties without any physical visit ? the buyer just saw the tour! We hope to bring our services to the state of Texas in a big way through our partnership.?

FloorPlanOnline provides some of the most unique and desired content for real estate listings, and that was one of the things that really attracted us to them,? said John Gormley, Vice President, Communications and Marketing for the Texas Association of Realtors?. ?We look forward to providing a cost-effective tour option to any Texas Realtor? as part of our member benefits, and then encourage our members to upgrade with floor plans. The FloorPlanOnline tours, with 2D and 3D RoomPlanner, really help buyers visualize and experiment with how they could live in a property. This is something you can?t get from just seeing photos.?

To learn more about the products and services of FloorPlanOnline, please visit http://www.tourproducer.com/tar, or call 866-810-3816, option 3 for sales or sales(at)floorplanonline(dot)com. For information on FloorPlanOnline, visit http://www.floorplanonline.com.

About FloorPlanOnline.com

Floor Plan-Online, LLC has been providing real estate marketing services since 2004. It has thousands of real estate agents that have created tens of thousands of property tours. FloorPlanOnline offers full service photography and floor plan creation services throughout the United States. Self-service tours can be created for any other location. FloorPlanOnline tours are great for residential and commercial real estate, businesses, schools, yachts, vacation rentals, assisted living residences, apartments, and more.

About Texas Association of Realtors

The Texas Association of REALTORS? was established in 1920 and has grown to become one of the largest professional-membership associations in Texas. The association currently employs about 60 people and has more than 80,000 members. There are approximately 89 local REALTOR? associations divided into 16 regions. Each region has annual meetings where members get industry updates, network, and have opportunities for professional development. Learn more at http://www.texasrealtors.com.

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BRANDedTRAY, JAGTAG and History Blur the Line Between Sports Marketing and Interactive

Greenwich, CT (PRWEB) November 13, 2010

One of the UK?s most popular TV series since 1977, "Top Gear", is coming to the History channel. In advance of the Sunday, November 21 premier, History will be sponsoring NASCAR with BRANDedTRAY?s sponsored, in-venue concession trays. The full-color trays will feature JAGTAG?s ultra-versatile 2D barcode system to deliver a multimedia sneak peek at the new series to race fans.

The move further enforces the changing rules of sports sponsorship. Traditional sponsorship opportunities are now being supported by pioneering opportunities that deliver tangible, trackable results to advertisers while positively impacting fan experience.

According to a sports marketing research study published last month by Sponsorship Research International (SRi), BRANDedTRAY demonstrated a more than 15% greater net awareness than signage and almost 40% greater awareness than in-venue promotions. Additionally, 46% of attendees correctly linked the tray sponsor to the BRANDedTRAYs (unaided) and 60% of fans agreed the trays added real value to their experience.

?We?re always thinking about how to offer fans a brand experience and sponsors audience activation,? explains BRANDedTRAY Senior Vice President, Tom Flynn. ?More than 80% of fans recall our trays and the messages on them. You can?t say that about any other in-venue media on the market today.?

The BRANDedTRAYs will be featured the weekend of November 14 at the Kobalt Tools 500, Phoenix International Raceway and November 21 at the Ford 400, Homestead-Miami Speedway races. ?Top Gear? will be premiering the same November 21 weekend on History at 10/9c.

About BRANDedTRAY

BRANDedTRAY produces high-quality sponsored food and beverage trays provided free during concession stand purchases at sports and entertainment events in participating stadia, arenas and race tracks. BRANDedTRAY is the approved serving tray of MLB, NFL, NBA, NHL, MLS, NCAA and NASCAR.

Get more information about BRANDedTRAY and their pioneering text-to-win contest, sweepstakes, couponing and 2D barcode promotions by downloading BRANDedTRAY?s media kit at: http://www.brandedtray.com/media and fan BRANDed on Facebook.

About JAGTAG

Unlike other 2D barcode systems, JAGTAG delivers multimedia to both smart phones and standard phones, without requiring the consumer to download an application prior to use. As a result, JAGTAG can share video, images, music and text with three times more mobile consumers than mobile web dependent media. Anywhere a mobile consumer encounters a JAGTAG, they can use their phone to request and immediately receive multimedia content video, audio, pictures, coupons and text sent to their phone. To learn more, visit http://www.jagtag.com.

About History?s ?Top Gear?

"Top Gear" is bringing its high-adrenaline action entertainment to America. The series tracks the colorful history of the automobile and showcases an offbeat celebration of the art of driving, featuring super-cars, extreme stunts and challenges, car reviews and celebrity interviews, as well as the eccentric adventures of its hosts with Top Gear's customary wit and humor. Hosted by comedian and car buff Adam Ferrara, champion rally and drift racer Tanner Foust and racing analyst Rutledge Wood, "Top Gear" will explore the history of America?one lap at a time. To learn more, visit http://www.history.com/shows/top-gear.

Media Contact:

Thomas Anthony Piccolo

VP, Public Relations

BRANDedTRAY, LLC

Phone: 214-550-3388

Email: thomasapiccolo(at)BRANDedTRAY(dot)com

Online: http://www.brandedtray.com/media/

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MarketingSherpa Compiles Top Takeaways, Key Findings from Eight Years of Research in its Just-Released Email Marketing Handbook: Second Edition

Jacksonville, FL (PRWEB) January 27, 2012

MarketingSherpa has released the second edition of its Email Marketing Handbook, sponsored by Eloqua, which compiles key email-marketing intelligence and best takeaways based on eight years of research. It explores how marketers can build a repeatable, yet agile, email-marketing strategy that meets customer expectations and earns their trust.

?Random email marketing campaigns are no longer effective. Today organizations must be highly strategic to consistently produce high-quality messages,? says W. Jeffrey Rice, senior research analyst for MarketingSherpa and lead author of the Email Marketing Handbook. ?Our research has revealed that repeatable processes lead to relevant, reliable communications.?

This research is based on:

Surveys of more than 10,000 marketing professionals

Thousands of interviews with marketers to document successes and lessons learned

Frank conversations with attendees at hundreds of MarketingSherpa events, including workshops, summits and webinars

Thousands of split tests to determine which emails perform the best

The handbook outlines the evolution and influence of email marketing, while guiding readers through an analysis of their own email-marketing efforts. It details an iterative process to accelerate email marketing performance that directs readers to:

Identify impact and purpose. Readers will learn how to set goals and identify email?s place in the sales-marketing funnel, and find out what CMOs really think of email-marketing?s impact on their top business objectives. This is supported by research, case studies and detailed, actionable explanations on how to nurture, convert, retain and refer customers through email campaigns, and measure the results.

Integrate email marketing. Readers will find out the smartest approaches to combine email with other marketing tactics to increase conversion, share content and grow lists. They?ll learn how social media has influenced email and how to best take advantage of this powerful combination through case studies, and top tactics to engage and convert smartphone and tablet users.

Create relevant content. Case studies and research reveal the three keys to creating relevant content: identifying internal resources and streamlining processes to churn it out consistently; analyzing and integrating data to identify opportunities to help customers, and establishing processes that ensure communications are sent out when they?re most relevant.

Build lists that deliver. Ensuring emails reach their destination requires a stellar online reputation and an accurate list. This section outlines the processes, legalities and technology involved in building and keeping lists strong, and what to do if they aren?t.

Test and optimize. This section reveals good news and bad news. The bad news is that most organizations don?t routinely test and optimize email campaigns to improve performance. The good news is those that do will attain a sharp competitive edge. This section outlines standard testing protocols and methodologies, how to conduct a test, and what to test.

Learn more here: http://www.meclabs.com/training/publications/handbook/email-marketing-second-edition?9641.

Media Contact: Bethany Caudell, MECLABS, 1-800-517-5531.

About MarketingSherpa

MarketingSherpa publishes practical case studies, Benchmark Reports, exclusive research, how-to instructional materials and eight content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School?s Working Knowledge Site and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.

About Eloqua

Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company?s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua?s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit http://www.eloqua.com, subscribe to the It?s All About Revenue blog, call 866-327-8764, or email demand(at)eloqua(dot)com.

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Costa Rica Rental Marketing Takes a Huge Leap Forward

Costa Rica (PRWEB) December 16, 2011

There are many types of rentals in Costa Rica, but until now, marketing them has been expensive and time consuming. For Rent Costa Rica is now available for owners and managers as a tool to get inquiries directly from potentials renters/tenants quickly and on the cheap.

The site was designed for the Costa Rica rental market with a great database that displays all the important details that a renter wants to know about Costa Rica rentals. Users can switch back and forth between English and Spanish.

An owner, manager or investor can have a property uploaded and live on the site in less than 20 minutes and experienced users can do it much faster than that. Each property has check boxes for features that display in both languages as well as room for up to nine photos high resolution photos that expand.

Long term rentals in Costa Rica are defined as residential properties that are rented with a lease type agreement. Tenants typically pay a monthly rent plus the utilities. Costa Rica long term rentals can be searched by location, size, price, and number of bedrooms among other searches.

Commercial rentals in Costa Rica are defined as properties for operating various types of businesses. Medical centers, office centers, mall space, retail space, parking lots, warehouses, and Zona Franca rental properties are included in this category of rental property in Costa Rica.

The cost of listing a property on ForRentCostaRica.com is fantastic. For just $ 10, a listing goes live for a whole month. Potentials tenants send inquiries directly to the person that listed it, so there is no commission to pay! Major credit cards including Visa, Mastercard, Discover and American Express are accepted.

Just in its first week live, ForRentCostaRica.com has generated over 100 unique visitors per day hunting for rental properties with inquiries coming through already.

Because all listings are paid, only real properties get uploaded and tenants feel secure that they are not wasting their time or inquiring about what might be a scam on a free classified site.

At this time For Rent Costa Rica is only marketing long term residential properties and commercial rentals properties. However, vacation rentals in Costa Rica will be added in the first quarter of 2012. Costa Rica equipment rentals will follow thereafter.

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