MarketingSherpa Compiles Top Takeaways, Key Findings from Eight Years of Research in its Just-Released Email Marketing Handbook: Second Edition

Jacksonville, FL (PRWEB) January 27, 2012

MarketingSherpa has released the second edition of its Email Marketing Handbook, sponsored by Eloqua, which compiles key email-marketing intelligence and best takeaways based on eight years of research. It explores how marketers can build a repeatable, yet agile, email-marketing strategy that meets customer expectations and earns their trust.

?Random email marketing campaigns are no longer effective. Today organizations must be highly strategic to consistently produce high-quality messages,? says W. Jeffrey Rice, senior research analyst for MarketingSherpa and lead author of the Email Marketing Handbook. ?Our research has revealed that repeatable processes lead to relevant, reliable communications.?

This research is based on:

Surveys of more than 10,000 marketing professionals

Thousands of interviews with marketers to document successes and lessons learned

Frank conversations with attendees at hundreds of MarketingSherpa events, including workshops, summits and webinars

Thousands of split tests to determine which emails perform the best

The handbook outlines the evolution and influence of email marketing, while guiding readers through an analysis of their own email-marketing efforts. It details an iterative process to accelerate email marketing performance that directs readers to:

Identify impact and purpose. Readers will learn how to set goals and identify email?s place in the sales-marketing funnel, and find out what CMOs really think of email-marketing?s impact on their top business objectives. This is supported by research, case studies and detailed, actionable explanations on how to nurture, convert, retain and refer customers through email campaigns, and measure the results.

Integrate email marketing. Readers will find out the smartest approaches to combine email with other marketing tactics to increase conversion, share content and grow lists. They?ll learn how social media has influenced email and how to best take advantage of this powerful combination through case studies, and top tactics to engage and convert smartphone and tablet users.

Create relevant content. Case studies and research reveal the three keys to creating relevant content: identifying internal resources and streamlining processes to churn it out consistently; analyzing and integrating data to identify opportunities to help customers, and establishing processes that ensure communications are sent out when they?re most relevant.

Build lists that deliver. Ensuring emails reach their destination requires a stellar online reputation and an accurate list. This section outlines the processes, legalities and technology involved in building and keeping lists strong, and what to do if they aren?t.

Test and optimize. This section reveals good news and bad news. The bad news is that most organizations don?t routinely test and optimize email campaigns to improve performance. The good news is those that do will attain a sharp competitive edge. This section outlines standard testing protocols and methodologies, how to conduct a test, and what to test.

Learn more here: http://www.meclabs.com/training/publications/handbook/email-marketing-second-edition?9641.

Media Contact: Bethany Caudell, MECLABS, 1-800-517-5531.

About MarketingSherpa

MarketingSherpa publishes practical case studies, Benchmark Reports, exclusive research, how-to instructional materials and eight content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School?s Working Knowledge Site and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.

About Eloqua

Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company?s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua?s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit http://www.eloqua.com, subscribe to the It?s All About Revenue blog, call 866-327-8764, or email demand(at)eloqua(dot)com.

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Top Battery Dealer in Northern England Celebrates 21 years of Expansion

(PRWEB) February 5, 2011

Eric Roberts Managing Director of Pellon Tyre and Auto centre, one of Yorkshire leading companies in their field is celebrating, his companies twenty first year in business.

His company started out in 1989, when he bought a two bay small tyre business in Halifax, in the UK. The company only sold cheap tyres, usually re-treads or low cost budget brands. ?At the beginning it was very tough?Eric explains,? ?we had receptionist called Debbie, who still works for me now, and two tyre fitters, the first day we had a snow fall and all hell broke loose, we struggled to cope but got there in the end?. The takings made up for the achings.

Since that day Pellon grew from strength to strength. The tyre side of the business remained at high levels, but before long Pellon were doing MOT testing and car menu servicing and the turnover began to steadily climb.

In the nineties and yet another recession, Eric introduced a new point of sale computer system from a well known auto software company TEAM,(Tyre and Exhaust Management). This was a great step forward and helped Pellon Tyres move on to expand into other auto related things, such as mechanical work and batteries and exhaust systems. ?This was mainly due to our increased capacity of stock holding available to us from our new TEAM computer system.

We then rented a small warehouse near by and became Bosal exhaust and catalytic converter stockists. Pellon were also able to improve their battery side of the business, by including leisure and mobility batteries into their range along with car batteries and started trading their own brand called Pennine batteries, this was very successful but it was soon apparent that they would need a leading brand to trade with Pennine batteries and after trying different ones settled for a brand called Lucas Batteries, this turned out to be a good move and the company use this brand today.

The next move up was the formation of our first web site in 2001, Called http://www.pellonautocentre.com this was primarily an informational web site, but in 2009, Eric Roberts introduced a tyre selector which baled him to start offering tyres online. The company also opened http://www.batteriesontheweb.co.uk to sell leisure and mobility batteries across the UK.

This was introduced after the successful opening of our E-Bay shop in 2009. Eric Roberts is very excited about the future and has one or two new ideas up his sleeve , including the merger of his two web sites into one and his newly found love of blogging, offering his vast experience in the garage and tyre trade to others through his blog at anthropocentric/blog. Pellon autocentre has now become one of the leading companies in its field in the North of England, indeed as far as batteries go it is a leading player in the whole of the UK.

The company is in close relationships with the giants of tyre distribution Michel-Devers, who have a huge distribution centre in Elland about four mile from Halifax, home of Pellon autocentre, giving them access to multi million pounds worth of tyre stock.

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Career Coach Hallie Crawford Encourages Job Seekers to Make Their New Year?s Resolutions Count

Atlanta, GA (PRWEB) January 26, 2012

The unemployment rate continued to trend down in December, the Department of Labor reported recently, dropping to 8.5 percent. Equally important for the mindset of the job seeker, perhaps, the number of unemployed who report they are ?discouraged? (not looking for work because they believe there is nothing for them) dropped to 945,000?a decrease of 373,000 from the previous year. Career Coach Hallie Crawford finds these signs encouraging and says job seekers should make New Year?s resolutions that help them find new job opportunities.

?Although there are more openings now than in most of the past three years, employers are still gun shy about advertising them. As a result, networking, using social media, and keeping an open-minded attitude remain some of a job seeker?s most important tactics,? says Crawford, founder of Create Your Career Path. Crawford recommends her clients use their New Year?s resolutions as a means of sharpening their job-hunting approaches in 2012. A few of her tips include:

????Write career search resolutions that are honest but also realistic enough to propel your search forward. One idea is to create a job search plan that includes your ideal career direction plus two other possible ideas related to that goal. This lets you expand your search over time if necessary.

????Make your career search goals very specific. This enables you to enjoy a sense of satisfaction and accomplishment that you are doing something concrete to change your outcome. One specific, important goal is to polish your ?elevator speech??what you could say in only one or two minutes that would incent someone to hire you.

????Another specific goal is to define your brand. You are a product, just like Lay?s Potato Chips or Geico Insurance. Everyone knows what they have to offer. Ask yourself, what makes you unique or valuable? What strengths do you bring to the table? If you are not sure, ask others their opinions to help you with this brand building exercise.

????Increase your exposure. Networking is still the best way to get a job, whether you are setting up informational interviews (shoot for two per week) or volunteering to do work that teaches you an important work skill. Any time you can put yourself in front of people who might help you in your job search, you are making progress. Interacting with others also feels good and should also help you avoid ?desperation mode,? which never works for anyone.

In the end, Crawford notes, things are getting better, but landing a job still takes time, and securing a ?perfect? one can be quite elusive. ?If a not-so-perfect offer presets, ask yourself if you can be positive about the position and view it as different, not worse or better,? says Crawford. ?Those who radiate a positive attitude in any situation are most likely to find a job?and turn the experience into a stepping stone to a better opportunity, down the road.?

About Create Your Career Path

Since 2002 Create Your Career Path and their team of certified career coaches have helped job searchers nationwide identify their ideal career path, navigate their career transition and achieve their career goals. New college grads through mid-career professionals have used our career coaches to find their dream job. Create Your Career Path was founded by certified career coach, speaker and author Hallie Crawford. Crawford has served on the Board of the Georgia Coach Association, and is regularly featured as a career expert on CNN, Fox Business News, the Wall Street Journal, Yahoo HotJobs and Entrepreneur Magazine.

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Historic Salmon Cannery Celebrates 27 Years as Alaska's Premier Salmon Fishing Resort

Ketchikan, AK (PRWEB) March 19, 2011

Waterfall Resort, a historic former cannery turned upscale, world-class saltwater sport fishing resort is located on the west coast of Prince of Wales Island in Southeast Alaska?s famous Inside Passage. Waterfall attracts anglers of all skill levels for staggering numbers of trophy-size King Salmon, Coho and Halibut and offers a Fly-Free to Alaska promotion when a guest books the all-inclusive 3-night / 4-day sport fishing package on selected dates.

?Celebrating 27 years, Waterfall?s $ 100,000 King of Kings Salmon Tournament awards over 29 prizes for which guests vie for throughout the summer. From a Ford Truck to an international Princess Cruise for two, and gift certificates from Cabela?s, the annual Tournament is a Waterfall tradition and favorite!

The 3-night/4-day Waterfall Package includes: round-trip floatplane, accommodations, meals, guided fishing, fishing gear, rain gear, and fish processing.

Waterfall Resort offers some of the best salmon and halibut sport fishing in the world. In the clear, cool waters surrounding Prince of Wales Island, rich tides prime the deep waters with millions of bait fish that attract annual returns of trophy-size salmon, halibut, red snapper, and ling cod. These natural phenomena first made Waterfall one of the most productive salmon canneries in Alaska.

Today, the resort attracts anglers of all skill levels for legendary sport fishing and Alaskan adventure. Waterfall?s guides, among the most experienced in Alaska, are certified, licensed, recruited from across the nation and return each year to helm cruisers that fish 4 guests per boat.

"For the novice angler to grizzled old salts, here?s a piece of advice. Put away your ego, forget about your past fishing experiences and listen to your guide, following his instructions to a tee" suggests Peter Ottesen, Outdoor writer

At Waterfall Resort, where Chinook salmon is ?king,? it takes a special technique to hook and net the ultimate prize. Catching a salmon requires mooching with a plug herring. While the boat drifts you are asked to lower the bait slowly, so it doesn?t wrap around itself. On the way down to depth prescribed by your guide, be alert to the slightest bite or hesitation, or a complete stop. If this happens, reel back about 10 turns on your Shimano level-wind and you?ll quickly learn if a salmon is present.

Never ever set the hook. Reel at a steady pace and allow the G. Loomis Rod to load up and nearly bend into the water, as if it were a witching stick. Only then do you raise the rod as the salmon bolts to the ocean depths. Do not jerk the rod or horse the fish. Salmon have soft mouths. Allow it to take line, don?t cinch the drag or thumb the reel, and let the rod do the work. It?s an epic battle you can win, if you follow instructions.

With a fleet of 27 state-of-the-art aluminum North River / Almar cabin cruisers piloted by Coast-guard certified guides, Waterfall guests fish from the largest private fleet of charter boats in Alaska.

After an exhilarating day on the water, the fish are taken to the seafood processing area where experienced cutters fillet (according to each guest?s request), vacuum-package, and flash freeze the catch. The fish are then placed in special wet-lock boxes for the return trip home.

The Resort?s 4-star meals and 4-star accommodations welcome guests while the one-to-one guest-to-staff ratio allows staff to provide attention to detail for each visitor?s requests and comfort.

Easy-to-get-to, Waterfall Resort is 600 miles north of Seattle and 63 air miles west of Ketchikan via a scenic 45-minute floatplane trip which is one of the most memorable highlights of this Alaska experience.

Upon arrival at Waterfall, guests board their assigned cruisers. The legendary Waterfall sport fishing adventure is underway within moments of landing.

Waterfall Resort is the only remote resort in Alaska to have an on-site airline agent. The Alaska Airlines dockside agents facilitate a ?hassle-free? departure day. Luggage and fish boxes are checked in at the Resort and then transferred directly to the guest?s flight leaving Ketchikan.

*Special Offer:

Fly Free to Ketchikan, Alaska from U.S. cities only.

*Offer not valid with any other offers or discounts and good on selected dates based upon availability. Restrictions apply, contact Waterfall Resort for details.

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