MarketingSherpa Compiles Top Takeaways, Key Findings from Eight Years of Research in its Just-Released Email Marketing Handbook: Second Edition

Jacksonville, FL (PRWEB) January 27, 2012

MarketingSherpa has released the second edition of its Email Marketing Handbook, sponsored by Eloqua, which compiles key email-marketing intelligence and best takeaways based on eight years of research. It explores how marketers can build a repeatable, yet agile, email-marketing strategy that meets customer expectations and earns their trust.

?Random email marketing campaigns are no longer effective. Today organizations must be highly strategic to consistently produce high-quality messages,? says W. Jeffrey Rice, senior research analyst for MarketingSherpa and lead author of the Email Marketing Handbook. ?Our research has revealed that repeatable processes lead to relevant, reliable communications.?

This research is based on:

Surveys of more than 10,000 marketing professionals

Thousands of interviews with marketers to document successes and lessons learned

Frank conversations with attendees at hundreds of MarketingSherpa events, including workshops, summits and webinars

Thousands of split tests to determine which emails perform the best

The handbook outlines the evolution and influence of email marketing, while guiding readers through an analysis of their own email-marketing efforts. It details an iterative process to accelerate email marketing performance that directs readers to:

Identify impact and purpose. Readers will learn how to set goals and identify email?s place in the sales-marketing funnel, and find out what CMOs really think of email-marketing?s impact on their top business objectives. This is supported by research, case studies and detailed, actionable explanations on how to nurture, convert, retain and refer customers through email campaigns, and measure the results.

Integrate email marketing. Readers will find out the smartest approaches to combine email with other marketing tactics to increase conversion, share content and grow lists. They?ll learn how social media has influenced email and how to best take advantage of this powerful combination through case studies, and top tactics to engage and convert smartphone and tablet users.

Create relevant content. Case studies and research reveal the three keys to creating relevant content: identifying internal resources and streamlining processes to churn it out consistently; analyzing and integrating data to identify opportunities to help customers, and establishing processes that ensure communications are sent out when they?re most relevant.

Build lists that deliver. Ensuring emails reach their destination requires a stellar online reputation and an accurate list. This section outlines the processes, legalities and technology involved in building and keeping lists strong, and what to do if they aren?t.

Test and optimize. This section reveals good news and bad news. The bad news is that most organizations don?t routinely test and optimize email campaigns to improve performance. The good news is those that do will attain a sharp competitive edge. This section outlines standard testing protocols and methodologies, how to conduct a test, and what to test.

Learn more here: http://www.meclabs.com/training/publications/handbook/email-marketing-second-edition?9641.

Media Contact: Bethany Caudell, MECLABS, 1-800-517-5531.

About MarketingSherpa

MarketingSherpa publishes practical case studies, Benchmark Reports, exclusive research, how-to instructional materials and eight content-specific newsletters for more than 237,000 content, email, inbound marketing, search, B2B and consumer marketing professionals each week. In its tenth year, the marketing research publisher has been praised by The Economist, Harvard Business School?s Working Knowledge Site and Entrepreneur.com. Along with MarketingExperiments and InTouch, MarketingSherpa is part of the MECLABS Group, which offers marketers practical research data and information, professional training and networking summits.

About Eloqua

Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company?s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua?s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit http://www.eloqua.com, subscribe to the It?s All About Revenue blog, call 866-327-8764, or email demand(at)eloqua(dot)com.

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maurices Holds Second Annual ?Rescues & Runways? with ASPCA Campaign to Showcase and Help Homeless Pets

Duluth, MN (Vocus) August 24, 2010

The nation?s economy is slowly rebounding, but many are still feeling the effects. Animal shelters across the United States are reporting an increase of pet relinquishments and a decrease in financial support.

One year after its first-ever Rescues & Runways, maurices is again launching a nationwide effort in conjunction with the ASPCA? (The American Society for the Prevention of Cruelty to Animals?) to raise awareness of and support for homeless pets.

?Animal shelters across the country need our support ? this has never been more apparent than it is today,? said John Schroeder, maurices? Senior Vice President of Stores. ?Last year, we were overwhelmed and inspired by how many maurices customers stepped up to the plate by supporting our Rescues & Runways campaign. It set the tone for us to make this year?s campaign bigger and even more meaningful.?

During the month of September, more than 750 maurices stores in 44 states will accept monetary donations through the Rescues & Runways drive. Several stores will also be collecting pet supplies, with all financial and supply donations going directly to their local animal shelter partner. In addition, many stores will host Rescues & Runways fashion shows with local models wearing the latest fall looks from maurices and walking the runway with pets that are available for adoption. Customers who show their support for Rescues & Runways will receive a coupon for 20 percent off one regular-priced item.

In celebration of the bond between people and their pets, maurices will sell its exclusive Friends for Life charm in stores and online from now through October 31, or while supplies last. Pet owners can wear half of the charm, and their pets can wear the other half. The Friends for Life Charm is $ 5, and for every charm purchased, $ 2.50 will go to the ASPCA to support its national programs.

?What we love about this campaign is that there are so many simple but powerful ways people can help,? said Elysia Howard, Vice President of Marketing & Licensing for the ASPCA. ?However people choose to get involved ? either through buying a Friends for Life charm, donating to their local animal shelter, or even welcoming a pet into their home through adoption, they will be doing their part to help save animals? lives.?

The ASPCA will receive a minimum donation of $ 50,000 from maurices, with the ultimate goal of raising more than $ 100,000.

For more information and details on Rescues & Runways fashion shows at maurices stores across the country, visit http://www.maurices.com.

For Media: Visit http://www.maurices.com and click on Rescues & Runways for more information. High-resolution photos of the Friends for Life charm are available for download, along with photos, video and soundbites from last year?s Rescues & Runways events.

About maurices

Established in 1931, maurices is wholly owned by dressbarn inc. maurices is the leading small town specialty store for the savvy, fashion-conscious girl with a twenty-something attitude. Today, maurices operates over 750 stores in 44 states. maurices stands for fashion, quality, value and personalized customer service. Offering sizes 1-24, styles are inspired by the girl in everyone, in every size. For store information and to shop online visit maurices.com.

About the ASPCA

Founded in 1866, the ASPCA? (The American Society for the Prevention of Cruelty to Animals?) is the first humane organization established in the Americas and serves as the nation?s leading voice for animal welfare. One million supporters strong, the ASPCA?s mission is to provide effective means for the prevention of cruelty to animals throughout the United States. As a 501 (c) (3) not-for-profit corporation, the ASPCA is a national leader in the areas of anti-cruelty, community outreach and animal health services. The ASPCA, which is headquartered in New York City, offers a wide range of programs, including a mobile clinic outreach initiative, its own humane law enforcement team, and a groundbreaking veterinary forensics team and mobile animal CSI unit. For more information, please visit http://www.aspca.org.

To become a fan of the ASPCA on Facebook, go to http://www.facebook.com/aspcateam. To follow the ASPCA on Twitter, go to http://www.twitter.com/aspca.

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