Jay Mohr to Host the 2010 NHL Awards? in Las Vegas; Hollywood Stars Will Honor Hockey?s Best

New York, NY (Vocus) June 17, 2010

Actor and comedian Jay Mohr will host the 2010 NHL Awards on Wednesday, June 23 at the Pearl Concert Theater inside The Palms Hotel in Las Vegas as the stars of Hollywood and hockey come together to honor the National Hockey League?s best. The 2010 NHL Awards will be broadcast in high definition at 7:30 p.m. ET on VERSUS in the United States and at 8:30 p.m. on CBC in Canada (9 p.m. in Newfoundland). Limited tickets are still available via Ticketmaster.

As previously announced, the star-studded show will feature Hollywood star Mark Wahlberg, CBC?s George Stroumboulopoulos, Florida rockers Shinedown, Grammy Award-nominated rapper Snoop Dogg, the world famous Cirque du Soleil and the NHL?s biggest stars.

Iconic drummer, musician and music producer Travis Barker has joined the lineup of performers at the 2010 NHL Awards that includes Shinedown, Snoop Dogg and The Beatles LOVE by Cirque du Soleil. Snoop Dogg and Barker will open the broadcast with a pre-taped performance of ?I Wanna Rock,? followed by a live performance by Barker featuring special guests later in the show. All musical performances will be presented by Verizon.

An impressive list of special guest and presenters will include actors Jamie Kennedy (?Finding Bliss?), John Slattery (?Mad Men,? ?The Adjustment Bureau?), Kevin Zegers (?Transamerica?) and Leven Rambin (?Grey?s Anatomy,? ?Scoundrels?); actor / director D.B. Sweeney (?The Cutting Edge,? ?Two Tickets to Paradise?); legendary Hollywood producer Jerry Bruckheimer; CBC host Ron MacLean; and Reese Waters, host of ?The Daily Line? on VERSUS will join Wahlberg, a Boston native and long-time hockey fan and Stroumboulopoulos. Former NHLers Luc Robitaille, Jeremy Roenick, Guy Lafleur and Eddie Olczyk also will present awards.

NHL stars and nominees Martin Brodeur, Sidney Crosby, Duncan Keith, Mike Green, Ryan Kesler, Ryan Miller, Alex Ovechkin and many more will be on hand for the festivities ? including Jonathan Toews, Patrick Kane and Patrick Sharp of the Stanley Cup Champion Chicago Blackhawks also will appear.

A well-known stand-up comedian and featured player on the 1993-94 and 1994-95 seasons of ?Saturday Night Live,? Mohr made the leap to feature films and television, starring in such films as ?Jerry McGuire? in 1996 with Tom Cruise and ?Picture Perfect? in 1997 with Jennifer Aniston. Mohr will soon be seen with Matt Damon in the upcoming feature film ?Hereafter,? directed by Clint Eastwood, and most recently starred in the CBS sitcom ?Gary Unmarried.? A New Jersey native, Mohr is an avid sports fan and frequent guest on many sports shows, including ESPN Radio?s The Jim Rome Show.

?As a huge hockey fan, I?m very excited to host the 2010 NHL Awards and honor the game?s greatest players,? said Mohr. ?The 2009-10 NHL season has been one of the most exciting in recent memory and the nominated League stars have given us some truly incredible moments to celebrate.?

Tickets to the 2010 NHL Awards are on sale to the public via Ticketmaster.com at http://www.ticketmaster.com/event/17004493A9B96A73 and at the Pearl Concert Theater Box Office. A cocktail reception will be held after the event at the Palms Pool & Bungalows.

The world famous Cirque du Soleil will take to the stage at the Pearl Theater at the 2010 NHL Awards for a special performance from their iconic show, The Beatles LOVE. A recipient of three GRAMMY? Awards (Best Surround Sound 2008, Best Soundtrack 2008, Best Long Form Music Video 2010), LOVE celebrates the musical legacy of The Beatles through their timeless, original recordings. Drawn from the poetry of the lyrics, LOVE explores the content of the songs as interpreted by innovative performances from a cast of 65 international artists. A youthful, raw energy is channeled through aerial performance, extreme sports and urban freestyle dance. Hailed by the Toronto Sun as ?a Magical Mystery Tour you?ll never forget? and ?a glorious theatrical knockout,? LOVE has performed to over 3.5 million spectators since it premiered June 30, 2006 at The Mirage in Las Vegas.

Dave Broome, Executive Producer of the 2010 NHL Awards, brings his creative vision to the show in conjunction with Sweeping Palms Entertainment, LLC, a joint venture between Broome?s 25/7 Productions, Phil Maloof, the Maloof family (The Palms Hotel, Sacramento Kings) and Tony Guanci, a longtime family partner.

Individual honors to be presented at the 2010 NHL Awards include: Art Ross Trophy (top scorer for the regular season), Bill Masterton Memorial Trophy (perseverance, sportsmanship and dedication to hockey), Calder Memorial Trophy (outstanding rookie), Frank J. Selke Trophy (outstanding defensive forward), Hart Memorial Trophy (most valuable player to his team), Jack Adams Award (outstanding coach), James Norris Memorial Trophy (outstanding all-around defenseman), King Clancy Memorial Trophy presented by U.S. Army (leadership and humanitarian contribution to his community), Lady Byng Memorial Trophy (sportsmanship and gentlemanly conduct), the Mark Messier NHL Leadership Award presented by Bridgestone (superior leader in hockey and a contributing member of society), Maurice ?Rocket? Richard Trophy (top goal-scorer for the regular season), the NHL Foundation Player Award (charitable and community work), Williams M. Jennings Trophy (goaltender(s) on team with fewest goals-against), the NHL Lifetime Achievement Award, and Vezina Trophy (outstanding goaltender).

Alex Ovechkin, Sidney Crosby and Henrik Sedin were recently announced as nominees for the Ted Lindsay Award, formerly known as the Lester B. Pearson Award, which is presented annually to the ?most outstanding player? in the NHL as voted by fellow members of the National Hockey League Players' Association.

Additional musical performances, as well as special celebrity guests and the NHL?s biggest stars confirmed to attend the 2010 NHL Awards will be announced in the coming weeks. For more information, visit http://www.nhl.com/awards.

NHL, the NHL Shield and the Stanley Cup name are registered trademarks and NHL Awards name and logo are trademarks of the National Hockey League. All Rights Reserved.

For more information, contact:

Jamey Horan

National Hockey League

(212) 789-2000

Audra Silverman

Brener Zwikel & Associates / NHL????????

(212) 708-1703????????????

Larry Fink

The Palms, Las Vegas

(702) 249-8586

Aurrice Duke

R&R Partners, Inc. / LVCVA

(702) 318-4255

(702) 702-349-0502 (cell)

Naomi Strasser

Aerial Communications Group / LVCVA

(416) 787-6577

About the NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League?s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL Network?) and Radio (NHL Radio?, Sirius XM Satellite Radio and XM Canada). Through the NHL Foundation, the League?s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer? and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

About The Palms

The Palms Casino Resort, heralded as one of Las Vegas' hippest resorts, is an all-encompassing, one-stop destination. Owned by the Maloof family, the boutique property boasts three distinct towers and a diverse mix of bars and restaurants across a 95,000-square-foot casino. Amenities include the legendary Playboy Club; Ghostbar; Rain Nightclub; The Pearl Concert Theater; Moon Nightclub; N9NE Steakhouse; Nove Italiano; Little Buddha; Simon Restaurant & Lounge; The Palms Pool & Bungalows; Palms Spa and AMP Salon; Drift Spa & Hammam; LA Sunset Tan; Brenden Theatres, a 14-theatre Cineplex; Huntington Ink Tattoo Lounge; the Fantasy Suites, including the Hardwood Suite, the only hotel room in the world with its own basketball court; and over 60,000 square-feet of meeting space. The Palms has played host to MTV?s Video Music Awards, Real World: Las Vegas and Bravo?s Celebrity Poker Showdown, and E!?s Girls Next Door and Sunset Tan feature the resort on a regular basis. The Palms Casino Resort is located just west of the Las Vegas Strip and I-15 on Flamingo Road. For reservation information, call toll free at (866) PALMS-RES, (866) 725-6773, or visit http://www.palms.com. For groups of 15 rooms or more, contact the Sales Department at (866) PALMS-MTG or (866) 725-6768.

About the LVCVA

The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With approximately 148,000 hotel rooms in Las Vegas alone and more than 10.5 million square feet of meeting and exhibit space citywide, the LVCVA mission centers on attracting ever increasing numbers of leisure and business visitors to the area. For more information, go to http://www.lvcva.com or http://www.VisitLasVegas.com.

About Sweeping Palms Entertainment, LLC

Sweeping Palms is a new entertainment company recently launched in January 2010. It is a joint venture between Dave Broome?s 25/7 Productions, Phil Maloof and the Maloof family along with Tony Guanci. The company focuses on film, television and music. The 2010 NHL Awards will be the first show produced under this new partnership. Currently, Sweeping Palms has shows in development with VH1 and TruTV. In addition, Sweeping Palms is developing a feature length project with Pierce Brosnan?s Irish Dreamtime based on a book entitled, ?The Big Bizarro? by Leonard Wise.

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BRANDedTRAY Teams Up with Kraft Foods to Sponsor Select Fall 2010 NCAA College Football Games

Greenwich, CT (PRWEB) September 10, 2010

This fall, Kraft Foods will sample one of its newest snacks, Wheat Thins Crunch Stix, during select NCAA college football games through a promotion using branded in-venue concession tray producer, BRANDedTRAY.

During this past NCAA? March Madness? tournament, Kraft Foods launched a sports venue sponsorship program with BRANDedTRAY?s innovative concession trays with product samples, social media and coupon offers. The sponsorship was an overwhelming success, distributing 800,000 samples of Wheat Thins snacks through BRANDedTRAY to attendees at the Men?s and Women?s NCAA? March Madness? tournament.

As part of the overall marketing mix, BRANDedTRAY served to ?activate? and increase positive consumer awareness in a meaningful, tangible way. ?The trays were a huge hit with fans?? recalls Thomas Piccolo, VP of BRANDedTRAY - ??we put the Wheat Thins brand right in their hands?.?

?The Wheat Thins brand appeared on the trays in resplendent yellow, reminding fans of the brand's distinctive box, and the product's wheat-based ingredients. At each of the venues, the enhanced brand image from the sponsored trays was inescapable - in the stands, in the aisles, in the walkways and at the concessions stands. Kraft Foods was able to add to the interest and engagement by distributing product samples of two different flavors that had fans offering approval ratings to the concessions workers, and anyone else who would listen. The stage was set for Wheat Thins to 'activate' fans, now that they had recognized the brand, and tasted the product?? explains Tom Flynn, Senior VP at BRANDedTRAY.

This Fall, as part of a new product launch, Wheat Thins Crunch Stix will be promoted and distributed at select home football games at the University of Tennessee, University of Kentucky, Auburn, University of Connecticut, University of Michigan, Ohio State University, University of Texas, and UCLA. The trays will feature a ?text-to-win? contest offering a trip for four (4) to the ?Kraft Fight Hunger Bowl? (http://www.kraftbowl.org), a college football bowl game at AT&T Park in San Francisco on January 9, 2011.

?BRANDedTRAY provides innovative avenues for us to creatively connect with Wheat Thins fans and to enhance their game-time experiences,? said Leslie Waller, Brand Manager, Wheat Thins. ?We look forward to an exciting campaign to help NCAA football fans discover Wheat Thins Crunch Stix and delight them as they?re cheering on their favorite teams.?

?We?re excited about executing another successful performance?? says Flynn. ?The combination of associating sponsors with the highest levels of athletic competition, offering product sampling capabilities, and direct response options make our branded concessions trays a ?must-have? part of any sports sponsorship package?.?

About BRANDedTRAY

BRANDedTRAY produces high-quality sponsored food and beverage trays provided free during concession stand purchases at sports and entertainment events in participating stadia, arenas and race tracks. BRANDedTRAY is the approved serving tray of MLB, NFL, NBA, NHL, MLS, NCAA and NASCAR.

Get more information about BRANDedTRAY and their pioneering text-to-win contest, sweepstakes, couponing and 2D barcode promotions by downloading BRANDedTRAY?s media kit at: http://www.brandedtray.com/media and/or fan BRANDed on Facebook.

About Kraft Foods

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $ 48 billion, the company is the world?s second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $ 1 billion ? Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $ 100 million. Kraft Foods (http://www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

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Stena Line Britannica to launch in October 2010

London, UK (PRWEB) August 11, 2010

Stena Line has announced that launch of the Stena Britannica, one of two of the largest superferries in the world, will take place in October 2010. Joining the Stena Hollandica on Stena Line's North Sea route to Holland, the two ships will together offer the most modern ferry fleet in the world.

No expense has been spared in building the ferries of the future. The launch of Stena Britannica (http://www.stenaline.co.uk/ferry/our-ships/stena-britannica/ ) follows Stena Hollandica, which entered service in May, together representing Stena Line's largest ever investment of over ?375 million.

The ships will together sail the route between Harwich and Hook of Holland (http://www.stenaline.co.uk/ferry/routes/harwich-holland/ ), offering daily day and overnight sailings in both directions. Onboard, there are 538 cabins, each fitted with Dux beds, the Swedish luxury brand beds also found in the Burj Al Arab hotel in Dubai, and modern en suite bathrooms with Hansgrohe fittings. Larger windows provide a feeling of space and light, while extra touches, such as the complimentary Piper-Heidsieck Champagne in the Captain's Class cabins, add to the first class service onboard.

A world away from the traditional ferries of years gone by, the Stena Line Superferries (http://www.stenaline.co.uk/ferry/our-ships/stena-hollandica/ ) offer onboard services including free Wi-Fi for all, mobile reception throughout the crossing and satellite television in lounges and cabins. There are also buffet and a la carte restaurants, a cinema, bar, lounge, media room and internet corner. For families there are children and teenager zones, plus 12 kennels for dogs and a wooden-decked sundeck to allow passengers to relax outdoors during their journey.

Designed to have a low environmental impact, each Superferry (http://www.stenaline.co.uk/ferry/our-ships/stena-hollandica/ ) is built in line with Stena Line's Energy Savings Programme. Eco-friendly features on the new Superferries include catalytic converters, an improved hull design, highly efficient engines and better combustion rates, all helping to reduce environmental impact. The ferries (http://www.stenaline.co.uk/ferry/ ) have facilities to recycle glass, cardboard and food waste onboard, while solar film on all windows excludes up to 82% of the sun's radiant heat, reducing the energy used by the onboard cooling system.

The largest ferries of their type in the world in terms of combined passenger and freight capacity, each is capable of transporting 230 cars, 300 freight vehicles and 1,200 passengers.

Departing twice daily, the crossing takes approx 6.5 hours with a choice of day or night sailings in each direction. Departures from Harwich leave at 09:00 and around 23:45 each day, and at 14.30 and around 22:00 from the Hook of Holland, with early boarding possible to enable passengers to dine or relax before departure, meaning there's still enough time for a good night's sleep.

Lead in fares start at just ?49 one-way for a car and driver, plus ?12 per additional adult or ?6 per additional child (up to 15 yrs, under fours travel free). With a similar pricing structure to low fares airlines, as the cheaper fares sell out, the prices on popular crossings will rise, so those booking early make the largest savings. Cabins are compulsory overnight and optional for day sailings, and start from just ?14 per person one-way, based on two sharing.

About Stena Line:

Every year more than 450,000 people cross the North Sea between the UK and Holland with Stena Line, the largest ferry operator in Europe and one of the largest in the world. In the UK alone Stena Line, which operates Europe's most comprehensive route networks, offers two daily crossings on its Harwich to Hook of Holland route as well as over 30 daily crossings on its five different routes to Ireland (Stranraer to Belfast, Fleetwood to Larne, Holyhead to Dublin, Holyhead to Dun Laoghaire and Fishguard to Rosslare) providing fast and efficient crossings with excellent onboard services and facilities.

For further press information please contact:

Richard Rigby

bgb

91 Waterloo Road

London

SE1 8RT

020 7902 2990

http://www.stenaline.co.uk

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