Showing posts with label Sponsor. Show all posts
Showing posts with label Sponsor. Show all posts

Saturday, 28 January 2012

In Partnership with the Wyland Foundation, Volvo to Sponsor Nationwide Classroom Mural Contest Inspired by Disneynature?s OCEANS and 'One Ocean, One Planet' Tour

Irvine, Calif. (Vocus) April 8, 2010

Volvo Cars of North America, LLC, (VCNA) will be a title sponsor of a nationwide mural contest inspired by Disneynature?s OCEANS and the coinciding eight-city "One Ocean, One Planet" mobile education tour along the West Coast. Kicking off on Apr. 5, the contest allows more than 15,000 students in 30 states the chance to win tickets to watch "OCEANS" at a local theater, as well as limited edition autographed artwork from Wyland and art supplies for the classroom. The winning classroom will be notified on Apr. 28.


The "One Ocean, One Planet" mobile education tour will feature the Wyland Foundation Clean Water Mobile Learning Center, a 1000-square-foot biodiesel-powered mobile theater / science center. It will be accompanied by the "One Ocean, One Planet" Volvo XC60 Art Car, which is wrapped in an image designed by renowned muralist and children?s environmental advocate Wyland for a 2010 United Nations stamp issue about ocean conservation and will deliver art supplies to elementary and middle schools. The tour will travel to eight schools along the West Coast April 5-22, 2010 to celebrate Environmental Education Week and will combine the knowledge of artists, conservationists and scientists to teach students about marine life conservation, the importance of protecting watersheds, and the role of the arts in raising awareness about our oceans and environment.


Tour stops include:

????4/5????????Washington Middle School, 2101 S. Jackson St., Seattle, Wash.
????4/7????????Faubion School, 3039 NE Rosa Parks Way, Portland, Ore.
????4/9????????North Avenue Elementary, 1281 North Ave., Sacramento, Calif.
????4/12????????Marina Middle School, 3500 Fillmore St., San Francisco, Calif.
????4/13????????United for Success Academy, 2101 35th Ave., Oakland, Calif.
????4/14????????Ahwanee Middle School, 1127 East Escalon Ave., Fresno, Calif.
????4/16????????De Anza Middle School, 2060 Cameron Street, Ventura, Calif.
????4/22????????Downtown Disney, Anaheim, Calif.

"We had a really positive experience working with Wyland at a fundraiser last September so we were excited at the opportunity to partner with him and the Wyland Foundation again," said Greg Hembrough, VCNA sales and marketing manager in the Western Region. "We're thrilled to be on the selection committee to choose the winning mural, and to participate in 'One Ocean, One Planet' tour stops. We expect the students will show real enthusiasm to learn more about why it's important to protect our oceans and marine life."


Dating from the early 1970s, Volvo Cars' commitment to the environment covers the entire lifecycle of the car, from design, engineering and production to useful life, service and recycling. Some notable milestones include:


????1976 - Volvo set the standard for vehicle emissions control by inventing the revolutionary LambdaSond, three-way catalytic converter with oxygen sensor to remove 90 percent of the harmful hydrocarbons.
????1998 - Volvo introduces the world's first Environmental Product Information (EPI) for cars.
????2002 - PZEV (Partial Zero Emissions Vehicle) engine introduced in California. PZEV-certified vehicles are the cleanest mass-produced vehicles available.
????2003 - Volvo Cars became one of the first carmakers in the world to be awarded global certification under the international environmental standard, ISO 14001.
????2008 - Volvo recycles 95 to 98 percent of the metals used in its vehicles and the cars are designed to be 85 percent recyclable overall.
????2009 - The Volvo XC60 is RRR-certified (Reuse, Recycling, Recovery) to 85 percent.

About Volvo Cars of North America

Volvo Cars of North America, LLC, (http://www.volvocars.com/us) is a subsidiary of Volvo Car Corporation of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States, and oversees Volvo operations in Canada.


About Wyland

Best known for his gigantic ?whale? murals in 80 cities in 17 countries, marine life artist Wyland has done more than any other artist to raise awareness of the beauty of life on our blue planet. His Wyland Foundation, in partnership with the Scripps Institution of Oceanography and the Ocean Institute of Dana Point, Calif., is actively engaged in teaching millions of students around engaged in teaching millions of students around our oceans, rivers, lakes, streams, and wetlands. His latest project, FOCUS (Forests, Oceans, Climate ? and US) brings together the U.S. Forest Service, NOAA, the Wyland Foundation, numerous non-profits to teach young people about our forests and ocean - and how these two irreplaceable resources hold the key to the future of our water supplies, climate, and global health. For more information, visit http://www.wylandfoundation.org.


About the Movie

Disneynature, the studio that presented the record-breaking film ?EARTH,? brings OCEANS to the big screen on Earth Day, 2010. Nearly three-quarters of the Earth?s surface is covered by water and OCEANS boldly chronicles the mysteries that lie beneath. Directors Jacques Perrin and Jacques Cluzaud dive deep into the very waters that sustain all of mankind?exploring the playful splendor and the harsh reality of the weird and wonderful creatures that live within. Featuring spectacular never-before-seen imagery captured by the latest underwater technologies, OCEANS offers an unprecedented look beneath the sea in a powerful yet enchanting motion picture that unfolds on April 22, 2010. "See OCEANS, Save Oceans" is an initiative in which Disneynature will make a contribution to The Nature Conservancy to save coral reefs in honor of every guest who sees OCEANS during opening week (April 22-28, 2010). For more information, visit disney.com/oceans or become a fan on Facebook: facebook.com/Disneynature.


Contact:

Wendi McAden, 310-224-4960, wmcaden(at)volvocars(dot)com


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Find More Catalytic Converter Press Releases

BRANDedTRAY Teams Up with Kraft Foods to Sponsor Select Fall 2010 NCAA College Football Games

Greenwich, CT (PRWEB) September 10, 2010

This fall, Kraft Foods will sample one of its newest snacks, Wheat Thins Crunch Stix, during select NCAA college football games through a promotion using branded in-venue concession tray producer, BRANDedTRAY.


During this past NCAA? March Madness? tournament, Kraft Foods launched a sports venue sponsorship program with BRANDedTRAY?s innovative concession trays with product samples, social media and coupon offers. The sponsorship was an overwhelming success, distributing 800,000 samples of Wheat Thins snacks through BRANDedTRAY to attendees at the Men?s and Women?s NCAA? March Madness? tournament.


As part of the overall marketing mix, BRANDedTRAY served to ?activate? and increase positive consumer awareness in a meaningful, tangible way. ?The trays were a huge hit with fans?? recalls Thomas Piccolo, VP of BRANDedTRAY - ??we put the Wheat Thins brand right in their hands?.?


?The Wheat Thins brand appeared on the trays in resplendent yellow, reminding fans of the brand's distinctive box, and the product's wheat-based ingredients. At each of the venues, the enhanced brand image from the sponsored trays was inescapable - in the stands, in the aisles, in the walkways and at the concessions stands. Kraft Foods was able to add to the interest and engagement by distributing product samples of two different flavors that had fans offering approval ratings to the concessions workers, and anyone else who would listen. The stage was set for Wheat Thins to 'activate' fans, now that they had recognized the brand, and tasted the product?? explains Tom Flynn, Senior VP at BRANDedTRAY.


This Fall, as part of a new product launch, Wheat Thins Crunch Stix will be promoted and distributed at select home football games at the University of Tennessee, University of Kentucky, Auburn, University of Connecticut, University of Michigan, Ohio State University, University of Texas, and UCLA. The trays will feature a ?text-to-win? contest offering a trip for four (4) to the ?Kraft Fight Hunger Bowl? (http://www.kraftbowl.org), a college football bowl game at AT&T Park in San Francisco on January 9, 2011.


?BRANDedTRAY provides innovative avenues for us to creatively connect with Wheat Thins fans and to enhance their game-time experiences,? said Leslie Waller, Brand Manager, Wheat Thins. ?We look forward to an exciting campaign to help NCAA football fans discover Wheat Thins Crunch Stix and delight them as they?re cheering on their favorite teams.?


?We?re excited about executing another successful performance?? says Flynn. ?The combination of associating sponsors with the highest levels of athletic competition, offering product sampling capabilities, and direct response options make our branded concessions trays a ?must-have? part of any sports sponsorship package?.?


About BRANDedTRAY

BRANDedTRAY produces high-quality sponsored food and beverage trays provided free during concession stand purchases at sports and entertainment events in participating stadia, arenas and race tracks. BRANDedTRAY is the approved serving tray of MLB, NFL, NBA, NHL, MLS, NCAA and NASCAR.


Get more information about BRANDedTRAY and their pioneering text-to-win contest, sweepstakes, couponing and 2D barcode promotions by downloading BRANDedTRAY?s media kit at: http://www.brandedtray.com/media and/or fan BRANDed on Facebook.


About Kraft Foods

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $ 48 billion, the company is the world?s second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $ 1 billion ? Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $ 100 million. Kraft Foods (http://www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.


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